Connect Intune with Managed Google Play – Step-by-Step

Managed Google Play is a required prerequisite for managing Android Enterprise devices in Microsoft Intune. Before you can enroll Android Enterprise personally owned work profile, corporate-owned work profile, fully managed, or dedicated devices, you must connect your Intune tenant to a Managed Google Play account. This connection allows Intune to communicate with Google’s Android Enterprise services, sync approved Play Store apps, deploy managed apps, and enable Android Enterprise enrollment scenarios.

Recommended account to use

Create a dedicated Microsoft Entra user account with a mailbox just for the purpose of this connection. Do not use an administrator account or use this account for any other activities. The account used during setup is associated with Android Enterprise management tasks in the Intune tenant.

For production environments, avoid using a personal Gmail account or a named user account that may be removed later. It’s also recommended to add more administrators after the connection is established, and Google recommends having at least two owners for redundancy.

As of August 2024, you can link your Microsoft Entra account to a Google account instead of using an enterprise Gmail account. Its recommended using Microsoft Entra account to connect to Google Play. Current Microsoft Intune tenants who have already associated a Gmail account with Intune will continue to be supported.

Steps to Connect Intune with Managed Google Play

Let’s go through the steps to connect Intune with Managed Google Play on Intune Admin Center:

  1. Sign in to the Microsoft Intune admin center > Go to Devices > Enrollment.
  2. Select the Android tab.
  3. Under Prerequisites, select Managed Google Play.
  4. Select I agree to grant Microsoft permission to send user and device information to Google.
  5. Click Connect to Google now and follow the on-screen steps to complete the Managed Google Play connection.
Managed Google Play Not Setup
  1. On the Google sign-in page, confirm that the prefilled Microsoft Entra account is the correct account you want to associate with Android Enterprise management for this Intune tenant. You can also use a different work email address, as I did. It is recommended not to use an administrator account for this purpose. Instead, create a dedicated account such as IntuneGooglePlay@<domain.com> or a similar naming convention. Furthermore, ensure that the account has an active mailbox associated with it.
Create an account for Managed Google Play
  1. Click on Sign in with Microsoft.
Sign in with Entra account
  1. Enter the password for authentication and click Sign in.
Provide Entra user password
  1. Provide the required account details, such as First name, Surname, and other requested information, and then click Continue.
Provide basic information about the user
  1. Android Enterprise will be pre-selected. Keep the default selections and click Next.
Select Android Enterprise
  1. Click Agree and continue.
Agree to create an account with Managed Google Play
  1. Click Allow and create account.
Click Allow and Create account
  1. On the next screen, you will see a message: You will be redirected to Microsoft Intune to complete the process. Wait for a few seconds for redirection to complete.
You will be redirected to Microsoft Intune to complete the process
  1. That’s it, the Managed Google Play connection with Intune is now set up successfully. Ensure that the status shows a green check mark next to the setup. Also, verify the linked account and organization name.
Managed Google Play account is setup successfully

Troubleshooting

Managed Google Play option is not available

Confirm that you are signed in with an account that has the Intune Administrator role or a custom role with organization read and update permissions.

Launch Google opens but sign-in fails

Use Microsoft Edge or Google Chrome and try an InPrivate or Incognito window. Browser security zone configuration can affect the interaction between Microsoft and Google domains. The domains portal.azure.com, play.google.com, and enterprise.google.com may need to be in the same security zone.

Sign in with Microsoft option is missing

Confirm that the Microsoft Entra account has an active mailbox. If the Microsoft sign-in option is missing, you might need to connect an MX record to the domain used for Exchange Online.

Apps are not visible after approval

After selecting a Managed Google Play app, select Sync in Intune. App sync between Intune and Managed Google Play can be manual, so you may have to select Sync after approving a new app.

Avoid disconnecting Managed Google Play unless required

Disconnecting Managed Google Play disables Android Enterprise device management for the tenant. Before disconnecting, Android Enterprise personally owned work profile, corporate-owned work profile, fully managed, and dedicated devices must be retired. Disconnecting can unenroll Android Enterprise devices from Intune.

FAQs

Is Managed Google Play required for Android enrollment in Intune?

Yes. Managed Google Play is required for Android Enterprise enrollment scenarios in Intune, including personally owned work profile, corporate-owned work profile, fully managed, and dedicated devices.

Should I use a Gmail account or Microsoft Entra account?

Microsoft recommends using a Microsoft Entra account to connect to Google Play. Existing tenants already connected with a Gmail account continue to be supported.

Can I change the Managed Google Play organization name later?

Yes. In the Intune admin center, go to Devices > Android > Enrollment > Managed Google Play, then select Change organization name. The name must be 2 to 50 characters long, and only certain characters are supported.

What happens after Managed Google Play is connected?

You can configure Android Enterprise enrollment profiles, approve Managed Google Play apps, sync apps into Intune, and assign apps and policies to Android users or devices.

Can I disconnect Managed Google Play?

Yes, but it should be avoided unless required. Disconnecting disables Android Enterprise management and can unenroll Android Enterprise devices from Intune.

Disconnect Intune and Managed Google Play Connection

You can also disconnect the Intune and Managed Google Play connection by selecting the Disconnect button. Before selecting Yes, carefully read the warning message. Microsoft recommends retiring all Android Enterprise devices before disconnecting the Managed Google Play connection. Disconnecting it disables Android Enterprise device management for the tenant and can unenroll Android Enterprise devices from Intune.

Disconnect Intune and Managed Google Play Connection

Once the disconnection process starts, the status changes to Unbinding.

Unbinding managed google play

Managed Google Play Intune connection is successfully disconnected.

Managed google play not setup status

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